Google Analytics

Google Analytics is a reporting tool that helps you understand how visitors find and use your website. It provides valuable insights into website traffic, user behaviour, conversions, and marketing performance, helping you make informed decisions to grow your business online.

How is it different from Google Tag Manager?

Google Analytics shows you the data and generates reports about your website's performance, while Google Tag Manager manages the tracking setup that collects and sends this information to Google Analytics and other marketing platforms. Think of Analytics as the reporting dashboard, and Tag Manager as the tool working behind the scenes to gather the data.

To install Google Analytics, you must first set up Google Analytics on Google's platform. Once you've done that, get your tracking 'Measurement ID' and enter it into the Google Analytics tab under Settings.

Google Analytics 4 (GA4) vs Universal Analytics

Google has replaced its current 'Universal Analytics' platform with its next-generation analytics measuring solution; Google Analytics 4.

On July 1st 2023 the current Universal Analytics system stopped processing hits. Because of this we recommend that you sign up to Google Analytics 4, so your website starts tracking visitors using the new version of Analytics.

You can use your current Google Analytics login to set this up. If you do not know your Google Analytics username, please contact the Web Design team who may be able to assist. If you do not know your password, please reset this through Google. 

From the left side panel, click More > Settings, and then click the Google Tools tab.

Enter your Google Analytics code, it will start with a G. If you receive an invalid account error message, this means your Google Analytics account is invalid, misspelled, or you are using the wrong code. We recommend copying and pasting the code directly from your Google Analytics account to avoid errors.

Republish your site to update.