Search Engine Optimisation settings and tracking setup
Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in a search engine's un-paid search results. Sometimes this is called "natural" or "organic" traffic. The better your site's SEO, the more likely it is to rank well in search results.
Improve your site’s visibility to search engines and boost organic traffic by filling in the site’s SEO fields. This makes it easier for search engines to know what your sites are about so they can be displayed higher on search result pages (SERPs).
To edit your overall site's SEO:
In the left panel, click SEO & Settings, and then click SEO. You have the following options:
- Site Title. This is displayed by search engines in their preview of your site. It is important for both SEO and social sharing. Try to limit this to 60 characters.
- Site Description. Give an overview of the content and information the site provides. Search engines uses this to display as a description for the site. Try to limit to 160 characters.
Note: It is best practice for each page of your site to have a unique title and description. For this reason, we recommend entering your page title and description individually in the Page Settings menu. - Site Keywords. These are terms related to your site (for example, pizza delivery, for a pizza shop). Separate keywords with a comma.
Note: Search engines no longer use keywords to impact website ratings. All keyword usage should be considered optional.
Site Title
This is the most important tag for your site SEO. This tag tells people and search engines what your page is about. The site title appears in the title bar of the web browser and in search engine results.
The title tag should contain important keywords to help search engines determine what your page is about. Also, real people will be reading the site title when deciding whether or not to click on a search result, so make sure to make it people-friendly.
This field can be connected to the Content Library via Connected Data. For more information, see Connected Data.
Site Description
The site description may be used by search engines when they display the content of your site on their results page. So, while this field is not important for search engine rankings, it is very important for compelling users to click through to the site.
This description is your opportunity to advertise site content to people and let them know exactly whether your page contains the information they are looking for. Create a concise and compelling description that people will want to click on.
This field can be connected to the Content Library via Connected Data. For more information, see Connected Data.
Site Keywords
Major search engines do not use keywords to determine your site's ranking. In fact, on Bing.com, your site can be penalized for having overly "spammy" keywords. However, some smaller free directories and search engines may still use them to help categorize sites. All keyword usage should be considered optional.
Lazy Loading and Fonts
Lazy loading of images and widgets improves page speed by loading images and widgets when they become visible on scroll. You can also enable an option to display default system fonts so visitors can start reading instantly while site fonts are loading.
Note: Site may blink when fonts are loaded.
To enable lazy loading and fonts, click the Lazy loading of images & widgets and Show default system fonts while custom fonts are loading toggles.
SEO Tracking Tools
There are a number of tools including Google Analytics, Google Search Console and Facebook Pixel Tracking which can be helpful in tracking your website's performance.
URL Redirects
The URL Redirect feature lets you redirect specific URLs on your site to specific pages. Replacing your site with a new responsive site temporarily affects your search engine rankings while Google and other search engines adjust to the changes. Use the URL redirect feature to redirect your old page URLs to their new responsive site URLs and keep search engines happy.
Site Icons
Home screen icons, share images, favicons, and startup images allow you to customize, brand, and polish your user's experience on the site, as well as make it easier for a visitor to pick your site out from a bunch of tabs or links on their home screen.
We believe your Search Engine Optimisation strategy including content, link building, page titles and more is best done by those who know your business best - you! We have put together a checklist to help you manage this yourself.